Products » Monthly Omnibus

iReach Multibus

iReach has developed a new appraoch to Omnibus surveys in Ireland. With a regular Omnibus survey, each participant is required to accept the lowest common dominator across the entire survey, so the insights you get are not an exact match to your requirements.

With the new iReach Multibus™, we can extend the sample for each participant to obtain the unique insights needed.

The iReach Multibus™ accesses a minimum sample of 200 Business Decision Makers and 1,000 adult Consumers aged 15+ years, nationally representative of the Irish population.

A range of different non-competing clients can simultaneously access each iReach Multibus™ survey, either as a one-off exercise, or as part of an on-going tracking research programme, obtaining the cost benefits of a multi-client Omnibus with the unique insights of a custom research program.